Brand Identity Essentials: 100 Principles for Designing Logos & Building Brands, 2010, VG+ HC
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Budelmann, Kevin, et al. Beverly: Rockport Publishers, 2010.
English, Very Good+, HC, 8vo, 10 1/4" x 8 7/8", 208 pp.
ISBN: 9781592535781
Hardcover in black pictorial paper. Some shelf wear. 209 pp. Includes full-color reference images to many different brands to highlight there unique branding. From the back panel: "A one-stop reference for connecting visual design elements for logos to branding concepts. Explores small, medium, and large dynamics of identity design: graphic identities, identity programs, brand identities. Demonstrates core identity design principles through clear organization and a variety of sources and examples."