The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint
The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint
The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint
The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint
The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint
The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint
The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint
The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint

The Mechanical Bride: Folklore of Industrial Man, Marshall McLuhan, 1967 reprint

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McLuhan, Marshall, Boston, Massachusetts: Beacon Press, 1967, 4to, 8” x 10”, 157 pp.

Near Fine - quarto, black-and-white photograph to the front cover, white and orange lettering to front cover and spine, slight edgewear, 157 pp. Features full-page black-and-white advertisements, comic strips, and other pop references. Beacon early reprint. A compilation of short essays curated by cultural critic Marshall McLuhan, who deconstructs mass communication to examine how industry and consumerism have shaped wider society. A clean, tightly bound copy of an important counterculture title.