A Textbook on Show-Card Writing, Correspondence Schools, 1903

International Correspondence Schools, A Textbook on Show-Card Writing: Show-Card Writing, Show-Card Design and Ornament, Letter Formation. International Textbook Company, 1903
TYPOGRAPHY

Good-, 8vo, 9" x 6." Brown 3/4 leather backing cloth boards with leather tips. Gilt lettering on spine. Covers have some rubbing to spine, slight wear to extremities, and a large chip at head of spine measuring 1 1/2" x 1 1/4," else clean and intact. A little play in the binding but still strong and holding. Pages have minuscule age toning and the occasional mark and title page has a small closed tear and blue stamped numbers, else clean and intact. Tipped-in Errata before title page. Replete with plates and illustrations, most in black-and-white of various typographical styles appropriate for advertisements and other business language. 82 unnumbered plates included. Pages [ii] iii-vii, . A unique and visually stunning book dedicated to instruction on early graphic design for signage, business cards, logos, and other business related applications. Includes examples of calligraphy and types. Blank leaves included, presumably for practice. Instructions cover lettering, shading, coloring, grammar, stylization, and the like. Written by International Correspondence Schools (ICS) of Scranton, Pennsylvania, which is still in business to this day.