A Textbook on Show-Card Writing, Correspondence Schools, 1903

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International Correspondence Schools, A Textbook on Show-Card Writing: Show-Card Writing, Show-Card Design and Ornament, Letter Formation. International Textbook Company, 1903
TYPOGRAPHY
Used: Good


Good-, 8vo, 9" x 6." Brown 3/4 leather binding with brown leather-covered boards. Gilt lettering on spine. Covers have some rubbing to spine, slight wear to extremities, and a large chip at head of spine measuring 1 1/2" x 1 1/4," else clean and intact. Binding a bit loose but still strong and holding. Pages have minuscule age toning and the occasional mark and title page has a small closed tear and blue stamped numbers, else clean and intact. Tipped-in Errata before title page. Replete with plates and illustrations, most in black-and-white, at least one in color. 82 unnumbered plates included. Pages [ii] iii-vii, [1] 2-81, [1] 2-26, [1] 2-27, [1] 2-35, [viii] ix-xv + illustrations. A unique and visually stunning book dedicated to instruction on early graphic design, namely, showcard writing. Examples of beautiful and eye-catching calligraphy and types abound. Blank leaves included, presumably for practice. Great for beginners and experts alike. Instructions cover lettering, shading, coloring, grammar, stylization, and the like. Excerpt from Preface: "The present volume will undoubtedly fill a long-felt want for a full and exhaustive treatment of the subject of Show-Card Writing. The text is clear and comprehensive and the subject is treated in such a manner that it can not only be readily understood by beginners but can also be consulted as a work of reference by experts. ... To those who specialize in original designing, the present work will be found extremely fertile in suggestion; to all classes of card writers, it will prove valuable as a convenient work of ready reference." Written by International Correspondence Schools (ICS) of Scranton, Pennsylvania, which is still in business to this day.