Mau MC24: Bruce Mau's 24 Principles for Designing …, Phaidon, 1st Ed, 2020, Fine

Mau, Bruce, and Jon Ward (Editor). Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work (London: Phaidon, 2020).

English, First Edition, Fine, HC, 8vo, 10" x 8 1/2," 511 pp., including illustrations, Endnotes, and Index.

ISBN: 9781838660505

First Edition. Fine red-pink cloth-covered boards (satin texture) with red lettering on spine. Covers have slight wear to extremities and light rubbing, else pristine and intact, binding tight, sharp tips. Pages pristine and intact. Replete with color illustrations. A book of design theory that focuses discussion on Canadian designer Bruce Mau's "MC24" principles, a collection of 24 design principles. Excerpt from book text: "This book is designed to give you a new way of thinking--a new approach to creative, social, and environmental impact; a new way of solving problems in your life, your work, or your community." The following is a sampling of Mau's principles: "Begin with fact-based optimism," "we are not separate from or above nature," "Think like you are lost in the forest," "be whole-brain-creative; it's a talent and a skill," "design the difference, not the object," "design the new normal," and "work on what you love."